SAM V

Sam V is a rising R&B artist from Auckland, New Zealand, with Cook Islands heritage. Known for his smooth vocals, sharp songwriting, and electrifying live shows, he blends contemporary R&B and soul into a sound uniquely his own.

With over 4 million streams in the past year, Sam has performed at major festivals like Homegrown, One Love, and Promiseland, and headlined tours across the country. He’s earned praise from artists like Charlie Puth, Thuy, and James Vickery, and has won four Pacific Music Awards. A two-time Aotearoa Music Awards finalist, Sam is cementing his place as a future global star.