Sam Cullen & His Band

Breaking the mould out of Invercargill, a small town at the bottom of New Zealand, has driven Sam Cullen since picking up a guitar. With genuine lyrics drawn from home and a rock and roll meets pop driving energy, the now Auckland-based artist is a force to be reckoned with.

Since 2024’s ‘Love Again’ - EP, Sam has honed his influences, figured himself out a little more and introduced a 5 piece live band. All of this has culminated in his debut album set for release in 2025. The album is a reflection on coming to terms with adulthood, inspired by stories from home and experiences coming of age in Aotearoa, New Zealand. The lead single ‘That Somebody’s You’ reached #8 on the Hot NZ 20 Singles Chart and boasts a picturesque video shot on the SH1 Desert Rd by Tom Grut.

Over the past 5 years, he has steadily climbed the ladder of success; releasing three EP’s, playing on some of Aotearoa’s biggest stages, selling out headline shows and playing support slots around the country. The summer of 24/25 was Sam's biggest yet as he took his 5 piece band on the road, hallmarked by a 3 night residency at Rhythm & Vines.