JANNAH BETH

Jannah Beth is an artist, creative director and the co-founder of Offbeat Collective, an artist-led music company building practical pathways for emerging artists through studio infrastructure, artist development, releases, mentorship and creative community. In 2025, she extended Offbeat’s artist-development work through the launch of independent label imprint JX Label in partnership with Xelon Digital.

She is also the co-founder of ONE OFF TRAKS, alongside Minori Ueda, a flagship annual songwriting and production program supporting women, trans, non-binary and gender-diverse music makers across Australia and Aotearoa. Jannah has helped grow the program from a grassroots initiative into an international platform, including a curated showcase at SXSW London and its first Aotearoa camp at Bigpop Studios in Auckland upcoming in September 2026.

Alongside this work, Jannah continues to create as an independent artist and songwriter as one half of Auckland–Sydney electronic duo Future Shade. Her perspective sits at the intersection of artist experience, company building, collaborative program development and industry advocacy, giving her a firsthand understanding of both the possibilities available to emerging artists and the structural gaps still holding them back.