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JONATHAN BOSWELL

CO-FOUNDER / DIRECTOR ✷ AUGUST AVENUE

NEW ZEALAND

Jonathan (Jono) Boswell is a co-founder and Director of August Avenue, a New Zealand-based artist management company focused on building sustainable international careers for New Zealand artists.

Jono is part of the management team behind Auckland indie-pop band Borderline and has worked with them to build their career and audience across New Zealand, Australia, North America, the UK, Europe and Asia. Jono and the team at August Avenue also manage a roster including Zed, Georgia Lines and Sol3 Mio.

Drawing on a broader background in law, business, strategy and international partnerships, Jono brings a commercial and global perspective to artist management, with a particular focus on helping New Zealand artists build audiences, opportunities and long-term careers beyond their home market.

© 2026 by Independent Music New Zealand

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